Defining the product’s next stage
- Problem
- We had built different agents and capabilities, but they weren’t coming together as one product. The agents’ baseline needed improving, and we needed a clearer picture of how those capabilities should work together for customers.
- What I did
- I developed a strategy for the next stage of the product. It connected improvements to the agents’ baseline with the customer experience we wanted to build, and set out the engineering work needed to get there. I turned that direction into a phased roadmap and presented it across the company.
- Result
- The team now uses that strategy to guide the product’s development.
- Strengthen the agent baseline
Establish a consistent foundation for agents.
- Connect the product’s capabilities
Connect existing capabilities around customer needs.
- Guide customers through the experience
Help people understand how to use the product.
Key decisions
What changed my view
I’d supported the “virtual colleague” framing. As larger vendors made agent capabilities easier to obtain, I stopped seeing the agent itself as a reason to choose our product.
Connecting the features
We already had tools and conversation channels. The strategy linked the customer experience with the engineering work needed to support it, instead of adding features without a shared purpose.
What a project leaves behind
Each customer project should raise the platform’s baseline: keep capabilities other customers need, and keep customer-specific work separate. We agreed on that priority.
Keeping it current
I keep researching competitors and reviewing customer feedback. We change the roadmap as we test our assumptions.